Tomatoworld has been around for 12.5 years and is looking optimistically to the future. That is why Tomatoworld has decided to transform its demonstration greenhouse into a field lab for data-driven cultivation in collaboration with Hoogendoorn Growth Management, LetsGrow.com and its other partners. This development is the perfect anniversary gift to global relations who want to be at the forefront of innovations from the Dutch greenhouse horticulture sector. The official launch by the mayor of Westland, Bouke Arends, will take place on 29 April at 9:30 am.


Data Driven Growing (DDG)

The concept of DDG is, as the name suggests, based on the use and analysis of data to optimize crop health and production. Data is collected 24/7 from the climate computer, sensors and cameras in the greenhouse. This raw data is converted into smart information, displayed in dashboards from which it is easy to read what is happening in the greenhouse now and in the near future. The continuous flow of data collected during cultivation generates real-time insights into the conditions in the greenhouse and the health of the plants. Insights that can be used to drive artificial intelligence and machine learning to learn and become even smarter. Historical data make it possible to discover trends, plan ahead and make predictions for the future and proactively steer cultivation based on the growers’ objectives in terms of quality, quantity and ROI.

System makes
the decisions
 Tomatoworld’s greenhouse is equipped with Hoogendoorn’s innovation in process control; IIVO. This unique system is capable of monitoring and controlling every greenhouse. It allows the grower to grow more, with higher quality and using minimal resources. By combining powerful algorithms, data from the growing environment, physics and plant physiology, the system can make the best decisions for optimal growth of the plants in the greenhouse. The combination of IIVO, the LetsGrow.com system and dozens of cameras and sensors from the most innovative companies in the world, makes it possible for Tomatoworld to start up and implement DDG.

Tomatoworld not only wants to show this innovative technique, but also wants to contribute to the validation and development of this unique way of growing, together with its innovative partners. Companies – from startups to multinationals and educational institutions – are already participating in the project. Tomatoworld’s goal is to become the ultimate showcase for the Data-driven cultivation strategy worldwide.

The project is made possible and supported by Hagelunie innovation fund and the Province of South Holland/Greenport West Holland.

If you would like to be present at our LIVESTREAM launch on April 29th, book quickly!


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