Starting this week, the first Belgian strawberries from BelOrta will be packed in new packaging. These are Tray2Tray punnets made from recycled raw materials that are still 100% recyclable. Consumers can recognize these punnets by a special logo.
Together with Fost Plus and Infia, BelOrta says it is taking ‘the next step in increasingly sustainable production and distribution’. “This step contributes to a circular economy. Not unimportant, because recent figures show that we are eating more and more home-grown strawberries,” according to the cooperative.
With the strawberry punnets, no empty strawberry tray has to end up on the waste mountain from now on, because every packaging can be processed and reused as raw material for new packaging.
Jo Lambrecht, Sales & Marketing Manager at BelOrta: “With this Tray2Tray concept, in which new punnets are made from used packaging, we contribute to a circular economy. We have been working with so-called ‘r-PET’ as a raw material for 4 years, recycled from water and soft drinks bottles and other PET packaging that consumers collect. The New Blue Bag has recently been introduced to us for the collection of all plastic packaging waste.
By the way, Belgians are champions in sorting and collecting waste, which makes a difference to a healthier and more pleasant living environment. Thanks to new techniques, developed under the impulse of Fost Plus, we can now also sort these r-PET punnets (cf. the new blue bag) and recycle them into flakes, after which they are used again as raw material for the production of new packaging, such as for our strawberries and berries. This completes the cycle.”
450 tons less CO2 emissions per year
But what about ‘the most sustainable packaging is no packaging’? Lambrecht: “That is indeed true for many products, often including food. We try to avoid or reduce the use of packaging wherever possible. But for sensitive and perishable products, well-chosen packaging is crucial in the fight against food waste. Various tests, including with strawberries and berries, have taught us that well thought-out packaging makes all the difference. Wasting less food reduces our ecological footprint. Moreover, r-PET as a raw material has a low ecological footprint compared to many other materials.”
For BelOrta, the replacement of PET by r-PET means a reduction of 450 tons of CO2 emissions per year.
Belgians eat an average of 1.94 kg of strawberries per year
More than 9,000 tons of strawberries were sold in 2020 via BelOrta. With over 100 different growers, the acreage of strawberries at BelOrta is about 300 hectares, an increase of 4% compared to the previous year.
Recent figures from market research agency GfK also show that the average Belgian ate 1.94 kg of strawberries in 2020. That is a growth of more than 12% compared to the previous year. Elsanta, Portola, Elegance, Malling Centenary, Sonata and Sonsation are the main varieties at BelOrta.
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