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“Consumers demand for a safer alternative”

Expanding what is already one of the most diverse greenhouse baby leaf and head lettuce portfolios on the market, Revol Greens is adding a large-scale chopped romaine program with three new retail varieties available at select retailers throughout the Midwest. There also will be channel-specific packaging available for foodservice, serviced out of the Minnesota greenhouse.

“Frequent industry recalls of field-grown lettuce have driven consumer demand for a safer alternative. We began the extensive research and development process into perfecting our greenhouse-grown chopped romaine over three years ago so that we could provide this reliable romaine product for consumers and retailers,” says Brendon Krieg co-founder of Revol Greens. “We conducted hundreds of varietal trials and process configurations to find the right balance of color, texture, and shelf life. Our investment has paid off, as we’ve received outstanding feedback from consumers and chefs on the quality.”

Revol Green’s non-GMO romaine is chopped, washed, and blended with other fresh ingredients, including carrots and radicchio. Beyond its crunchy-fresh taste, another measure of quality is an abundance of nutrient-rich leaves, which are free of the yellow-white core commonly found in field-grown environments and can be susceptible to an appearance of “rusting.”

The three new SKU’s join Revol Greens’ existing romaine offerings, including Romaine Crunch (baby leaf romaine), Romaine Twins (two baby head lettuces) and other baby leaf blends.

● Premium Romaine Salad: Chopped romaine and green leaf with carrots & radicchio

● Leafy Romaine Chop: Chopped romaine with green leaf lettuce

● Vibrant Romaine Blend: Chopped romaine with red and green leaf and butter lettuce

The chopped romaine line will be grown and distributed out of Revol’s headquarters in Owatonna, Minnesota, and in its new Tehachapi, California location beginning in June.

Romaine lettuce a focus of U.S. food safety
“The impact of multiple recalls in recent years has hurt consumer confidence in salads and leafy greens while also leaving retailers scrambling for alternatives to place on shelves,” adds Krieg. “Our greenhouse-grown chopped romaine thrives in a controlled environment that is free of the most common sources of foodborne illness – and it’s all grown naturally through sustainable practices.”

Revol Greens’ indoor farms are protected from outside contaminants. All water used is UV sterilized and its nutrient source is free of any animal byproducts. Committed to growing all of its greens in a sustainable, food-safe manner, Revol never uses pesticides or fungicides in its Grown Clean and Green™ process.

As one of the largest sub-categories within the salad and lettuce category, romaine has been negatively impacted by multiple E. coli outbreaks linked to irrigation water tainted by nearby livestock farms. In 2018 and 2019, E. coli contaminated field-grown romaine, which spread across the country and sickened many across dozens of states. Further, the FDA recently announced two additional investigations of E. coli outbreaks. In 2019, greenhouse romaine was quickly cleared by the FDA for any risk of E. coli.

For more information:
Revol Greens
2781 Northwest 50th Street
Medford, MN, 55049

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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