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“Due to Corona, there was no summer slump in marketing for the first time, in 2020”

According to media reports, organic cultivation and regionality are the decisive purchasing criteria for consumers in times of pandemic. But is this really the case? And does this ultimately lead to increased sales of regional organic products? Anton Naderer – a certified Naturland gardener based in Kirchdorf – explains.

In the glasshouse in Lower Bavaria, countless lettuces, such as oak leaf lettuce and Batavia, grow and thrive at this time of year. They are now slowly but surely starting the harvest, says Naderer. “Normally our lettuces are available until March, then we seamlessly start harvesting the first tomatoes and cucumbers.” Market-wise, the organic gardener should not complain, he adds. “Due to the cold weather in Spain and Italy, we are currently achieving good lettuce sales.”

Anton Naderer produces organic lettuces in winter, and in summer he devotes himself to the production of organic tomatoes and cucumbers.
Photo: Gemüsebau Naderer e.K.

Resource-saving heating
About 10 years ago, the horticulture expert decided to grow organic crops under glass. “My brother was already running a biogas plant at this location and so the idea came up to build a greenhouse right next door and use its waste heat to heat our crops. This way we don’t have to generate any heat ourselves and there are no additional CO2 emissions,” Naderer says on the advantages of this method.

Lettuce as far as the eye can see. The first lettuces were harvested at the end of January / Photo: Gemüsebau Naderer e.K.

Sales in times of Corona
The organic products are ultimately marketed via the regional health food trade and the farm’s own sales. In both sectors, the Corona pandemic has significantly accelerated the marketing of the vegetable crops. “In terms of volume, we did not sell so much more last year, but sales were secured throughout. Normally we would have a summer slump in marketing both at Whitsun and during the summer holidays. In the Corona year, however, that was not the case because people spent more of their holidays at home.”

But also in the long term, the demand for regional organic products is increasing, Naderer emphasises. “We cultivate several varieties, such as snake and mini cucumbers, bush tomatoes, cocktail tomatoes, San Marzano tomatoes and ox heart tomatoes. Especially for the cocktail vine tomatoes, the demand is trending upwards,” they say.

Left: Summer cucumber production Right: Batavia lettuces ready for harvesting / Photo: Gemüsebau Naderer e.K.

Competition with Southern Europe
Nevertheless, he says, the challenges for the further increase of organic vegetable products are numerous. Naderer: “During the summer months, there are tons of greenhouse vegetables from southern European cultivation. In contrast to Germany, these countries have neither CO2 taxes nor minimum wages. This is ultimately reflected in the final price of the product to be marketed. In addition, there is a shortage of skilled workers, which is why we are not planning to expand capacity for the time being.”

For more information:
Gemüsebau Naderer e.K.
Anton Naderer
Schidlambach 30
85414 Kirchdorf
Tel: 08444-924 94 30
Fax: 08444-924 53 96
E-mail: gemuesebau-naderer@web.de
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Asia

Fruit salon – prices are the same as in a jewelry store: the most expensive fruit store operates in Japan

The Japanese are more than extravagant people, they always come up with something, go ahead of the rest of the world. This time they distinguished themselves with the world’s most expensive fruit salon.

Sembikiya is essentially a fruit shop, but the goods here are so expensive and the interior of the store resembles a jewelry salon, so “fruit salon” is a rather apt name.

This is the main store of the Japanese fruit giant Sembikia. It has been run by the same family since 1834. At the time, it was an ordinary fruit shop, but one day the second generation wife of the owner of the shop decided that they could make money in another way.

So, this is more of a gift shop than a store. About 80–90% of these goods are bought as a gift, because in Japan it is customary to give expensive fruits for official events (weddings, business negotiations and hospital visits).

Square watermelon – for only $ 212.

$ 69 for a package of royal strawberries (12 pieces).

Or a watermelon denuke for $ 127 ???

By the way, in 2011, farmers from Hokkaido were very sad because the price of these watermelons fell: the most expensive of them was then sold for “only” $ 4,000. Only 100 of these watermelons are grown in Hokkaido every year.

Yubari melons (one for $ 160 or two for $ 265). These are the most expensive fruits on earth. Once such a melon was sold at an auction for $ 23,500.

What’s so special about them? First, they are grown in ideal greenhouses and covered with hats to keep them from drying out in the sun. Each plant produces only one fruit, and to get the sweetest fruits, farmers cut the fruits ahead of schedule.
The Sembikia family claims that it was she who started the tradition of giving expensive fruits.

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AGRITECHNICA ASIA and HORTI ASIA

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Organizer AGRITECHNICA ASIA and HORTI ASIA permission to bring the buzzing from the press conference on October 12, 2564 files attached. and. courtesy the media helps public relations in the channel of the person next to updates about events AGRITECHNICA ASIA and HORTI ASIA Regional Summit to be held on 16 November 17 2564 at Korat.
V n u Asia Pacific Association of agricultural German (DLG) held a Pre-Networking and Press Event of AGRITECHNICA ASIA and HORTI ASIA Regional Summit via the online system DLG Connect with exhibitors, more than 100 people from 14 countries have used this opportunity to learn about the jobs summit agro-industrial levels, the region was going to happen in November.
As a host, co-official regional summit AGRITECHNICA ASIA and HORTI ASIA Regional Summit: Dr.Thongplew pile of Monday, permanent Secretary of the Ministry of agriculture and cooperatives have said, a welcome reception, followed by the Dr.Wanida generator Francis Director, office of foreign agricultural has presented the vision of Thailand the field of intelligent manufacturing for sustainable food systems thidarat rotanan Vice President of industry, Nakhon Ratchasima province, said: “Nakhon Ratchasima province, not only is the heart of the production of crops of Thailand but also is the state that is selected to manage regional summit this time.”
The company focus on innovation of the future, CLAAS, Varuna AI & Robotics Ventures, Gessner Industries and Planet explains participation in the development of the food system more sustainable, while Mr. Karsten Ziebell from a collaborative project between the German-English explains the concept and the form of cluster farms can lead to farming sustainable? and invite those interested to attend the meeting, farming cluster of the future (Clusterfarm Future Conference) to be held for the first time within the jobs summit agro-industrial regional.
More information and register to attend at a special price, visit the web site of the work, the
Or contact special price for admission to an enterprise or group call. 02-1116611 (V n u Asia Pacific)
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Financing a sustainable global food system

The global food system is unsustainable. While it is worth approximately $8 trillion annually, its negative impact is valued at roughly $12 trillion. And this is not the system’s only contradiction. Around the world, food systems are affected by climate change (due to disruptive weather and rising temperatures) and make significant contributions to it (through greenhouse gas emissions and biodiversity destruction). The millions of jobs they provide are often low-quality and poorly paid. And, most significantly, they fail in their ultimate purpose of delivering affordable, healthy food to all, writes Simon Zadek at eijnsight

The global food system is unsustainable. While it is worth approximately $8 trillion annually, its negative impact is valued at roughly $12 trillion. And this is not the system’s only contradiction. Around the world, food systems are affected by climate change (due to disruptive weather and rising temperatures) and make significant contributions to it (through greenhouse gas emissions and biodiversity destruction). The millions of jobs they provide are often low-quality and poorly paid. And, most significantly, they fail in their ultimate purpose of delivering affordable, healthy food to all, writes Simon Zadek at eijnsight.com.

Because the global food system is fundamentally unviable, change is inevitable. But the radical reforms needed to create an inclusive, sustainable sector that produces nourishing food for the world’s population may have devastating short-term consequences. If we take the wrong approach, incorporating the actual production costs into food systems could trigger widespread bankruptcy, devastate rural unemployment, drive up prices, and increase poverty.

However, the best way to achieve a rapid, fair, and safe transition to a sustainable global food system that can deliver affordable, healthy food for all is a matter of heated debate. This is reflected in the strident and largely unproductive discussions taking place in the run-up to the United Nations Food Systems Summit, to be held during the UN General Assembly this month.

From a production standpoint, advocates of regenerative farming vehemently oppose a new generation of soilless food production, such as lab-grown “alternate protein” and vertical farming. But it is tough to scale regenerative farming rapidly. Soilless systems must be a major part of the solution, given their dramatically reduced carbon footprint and water use, minimal impact on biodiversity, and potential for rapidly delivering cheap, healthy food at scale.

The role of finance in this transition is no less controversial.

There is some merit to complaints about the undue influence of a limited number of private players on decisions that impact the entire global food system. Financialization – the drive to maximize risk-adjusted financial returns – is increasing across the global food system, and market concentration is growing. For example, just ten companies control half of the world’s seed market, and four agribusiness firms account for 90% of the global grain trade. Just 1% of agricultural firms own 65% of the available farmland.

 

Because the global food system is fundamentally unviable, change is inevitable. But the radical reforms needed to create an inclusive, sustainable sector that produces nourishing food for the world’s population may have devastating short-term consequences. If we take the wrong approach, incorporating the actual production costs into food systems could trigger widespread bankruptcy, devastate rural unemployment, drive up prices, and increase poverty.

However, the best way to achieve a rapid, fair, and safe transition to a sustainable global food system that can deliver affordable, healthy food for all is a matter of heated debate. This is reflected in the strident and largely unproductive discussions taking place in the run-up to the United Nations Food Systems Summit, to be held during the UN General Assembly this month.

From a production standpoint, advocates of regenerative farming vehemently oppose a new generation of soilless food production, such as lab-grown “alternate protein” and vertical farming. But it is tough to scale regenerative farming rapidly. Soilless systems must be a major part of the solution, given their dramatically reduced carbon footprint and water use, minimal impact on biodiversity, and potential for rapidly delivering cheap, healthy food at scale.

The role of finance in this transition is no less controversial.

There is some merit to complaints about the undue influence of a limited number of private players on decisions that impact the entire global food system. Financialization – the drive to maximize risk-adjusted financial returns – is increasing across the global food system, and market concentration is growing. For example, just ten companies control half of the world’s seed market, and four agribusiness firms account for 90% of the global grain trade. Just 1% of agricultural firms own 65% of the available farmland.

 

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