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“Dutch-style greenhouse vegetables will create a lasting impact on Chinese market”

Jaguar The Fresh Company is proud to announce that with immediate effect, Leopard Fruit Trading (Shanghai), a 100% subsidiary of Jaguar, and FoodVentures China have entered into an agreement for the marketing and sales of fresh produce grown by a new FoodVentures project in Shanghai.

FoodVentures will soon start producing tomatoes and cucumbers according to the Dutch horticultural model in their newly constructed greenhouses on Chongming Island.

Dirk Aleven, CEO of Food Ventures: “The tomatoes are starting to bloom already. The first harvest from the new greenhouses is expected by the end of May. We have started with an area of 3.5 hectares, and the plan is to have 17.5 hectares in operation by the end of 2021.”

FoodVentures will do the project development and the production of tomatoes and cucumbers, while Leopard Fruit Trading will focus on the marketing and sales to Chinese retail and wholesale customers. Leopard Fruit Trading has to date mainly been known for its import portfolio, but from the end of May, it will also act as a supplier of locally grown, fresh produce.

Christian de Haas, Manager Asia at Jaguar The Fresh Company: “Leopard’s commercial team, based in Shanghai is in direct contact daily with the retailers that we intend cooperating with. We are confident that these Dutch-style greenhouse vegetables will create a lasting impact in the Chinese consumer market. Jaguar The Fresh Company is proud to be the preferred partner for FoodVentures in this ground-breaking project”.

For more information:
Jaguar The Fresh Company
Christian de Haas, Manager Asia

Dirk Aleven, CEO FoodVentures

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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