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Marketing

“Fruit and vegetable retailers need to take off their marketing blinders”

Fruits and vegetables are staple foods, so some people might think that there is no need to invest in marketing for this product group. In fact, there is still a lot that can be done to increase the consumption of healthy foods even further. We spoke to Stephan Schilling, Head of PR & Communications at Divimove: “The German fruit and vegetable trade needs to take off its marketing blinkers.”

Schilling had already given an insight into the possibilities of modern marketing in the food industry at the German Fruit and Vegetable Congress 2020 in Düsseldorf. The presentation was well received by the audience: “The aim was to be a wake-up call for the players in the industry. However, up to now producers in particular, and to some extent retailers, have lacked the courage to take the first step. Often, decision-makers are too far removed from the zeitgeist and the generations they want to reach. Yet the possibilities and room for change are virtually endless.”

Stephan Schilling during his presentation at DOGK 2020.

So what’s the problem, is the food sector itself too conservative? “Not at all, and there are also some good examples. Food retailers in Germany, above all the large chains, have been working increasingly and successfully on their image for several years, and are not infrequently also among the first movers on new platforms such as TikTok. Abroad, too, especially in the US or with our Dutch neighbors, there is noticeably more courage in digital brand communication. This applies to B2C as well as B2B.”

The fact is that there is a new generation of customers, and it would be good to make the consumption of fruit and vegetables more palatable: “There has to be a change in mindset, thinking less from the ego perspective and putting the target group at the center of communication. This also includes moving out of one’s comfort zone and speaking the language of consumers and new platforms. This is also possible in formats for the fruit and vegetable trade. Social media are excellent for this, because compared to classic media, you can try out a lot of things with lower investments and also readjust campaigns in case of doubt.” He appeals to the sector to “be less timid and just do it.”

The template for this has more than been laid by 2020: “People are more engaged than ever at home with topics such as health, fitness, cooking and baking – this is the perfect entry point for an initiative by the German fruit and vegetable sector.”

For more information:
Stephan Schilling
Divimove
M.: +49 162 249 249 5
T.: +49 30 568 380 61
E.: stephan.schilling@divimove.com
W.: https://www.divimove.com

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Asia

Fruit salon – prices are the same as in a jewelry store: the most expensive fruit store operates in Japan

The Japanese are more than extravagant people, they always come up with something, go ahead of the rest of the world. This time they distinguished themselves with the world’s most expensive fruit salon.

Sembikiya is essentially a fruit shop, but the goods here are so expensive and the interior of the store resembles a jewelry salon, so “fruit salon” is a rather apt name.

This is the main store of the Japanese fruit giant Sembikia. It has been run by the same family since 1834. At the time, it was an ordinary fruit shop, but one day the second generation wife of the owner of the shop decided that they could make money in another way.

So, this is more of a gift shop than a store. About 80–90% of these goods are bought as a gift, because in Japan it is customary to give expensive fruits for official events (weddings, business negotiations and hospital visits).

Square watermelon – for only $ 212.

$ 69 for a package of royal strawberries (12 pieces).

Or a watermelon denuke for $ 127 ???

By the way, in 2011, farmers from Hokkaido were very sad because the price of these watermelons fell: the most expensive of them was then sold for “only” $ 4,000. Only 100 of these watermelons are grown in Hokkaido every year.

Yubari melons (one for $ 160 or two for $ 265). These are the most expensive fruits on earth. Once such a melon was sold at an auction for $ 23,500.

What’s so special about them? First, they are grown in ideal greenhouses and covered with hats to keep them from drying out in the sun. Each plant produces only one fruit, and to get the sweetest fruits, farmers cut the fruits ahead of schedule.
The Sembikia family claims that it was she who started the tradition of giving expensive fruits.

Source

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Asia

AGRITECHNICA ASIA and HORTI ASIA

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Organizer AGRITECHNICA ASIA and HORTI ASIA permission to bring the buzzing from the press conference on October 12, 2564 files attached. and. courtesy the media helps public relations in the channel of the person next to updates about events AGRITECHNICA ASIA and HORTI ASIA Regional Summit to be held on 16 November 17 2564 at Korat.
V n u Asia Pacific Association of agricultural German (DLG) held a Pre-Networking and Press Event of AGRITECHNICA ASIA and HORTI ASIA Regional Summit via the online system DLG Connect with exhibitors, more than 100 people from 14 countries have used this opportunity to learn about the jobs summit agro-industrial levels, the region was going to happen in November.
As a host, co-official regional summit AGRITECHNICA ASIA and HORTI ASIA Regional Summit: Dr.Thongplew pile of Monday, permanent Secretary of the Ministry of agriculture and cooperatives have said, a welcome reception, followed by the Dr.Wanida generator Francis Director, office of foreign agricultural has presented the vision of Thailand the field of intelligent manufacturing for sustainable food systems thidarat rotanan Vice President of industry, Nakhon Ratchasima province, said: “Nakhon Ratchasima province, not only is the heart of the production of crops of Thailand but also is the state that is selected to manage regional summit this time.”
The company focus on innovation of the future, CLAAS, Varuna AI & Robotics Ventures, Gessner Industries and Planet explains participation in the development of the food system more sustainable, while Mr. Karsten Ziebell from a collaborative project between the German-English explains the concept and the form of cluster farms can lead to farming sustainable? and invite those interested to attend the meeting, farming cluster of the future (Clusterfarm Future Conference) to be held for the first time within the jobs summit agro-industrial regional.
More information and register to attend at a special price, visit the web site of the work, the
Or contact special price for admission to an enterprise or group call. 02-1116611 (V n u Asia Pacific)
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Marketing

Financing a sustainable global food system

The global food system is unsustainable. While it is worth approximately $8 trillion annually, its negative impact is valued at roughly $12 trillion. And this is not the system’s only contradiction. Around the world, food systems are affected by climate change (due to disruptive weather and rising temperatures) and make significant contributions to it (through greenhouse gas emissions and biodiversity destruction). The millions of jobs they provide are often low-quality and poorly paid. And, most significantly, they fail in their ultimate purpose of delivering affordable, healthy food to all, writes Simon Zadek at eijnsight

The global food system is unsustainable. While it is worth approximately $8 trillion annually, its negative impact is valued at roughly $12 trillion. And this is not the system’s only contradiction. Around the world, food systems are affected by climate change (due to disruptive weather and rising temperatures) and make significant contributions to it (through greenhouse gas emissions and biodiversity destruction). The millions of jobs they provide are often low-quality and poorly paid. And, most significantly, they fail in their ultimate purpose of delivering affordable, healthy food to all, writes Simon Zadek at eijnsight.com.

Because the global food system is fundamentally unviable, change is inevitable. But the radical reforms needed to create an inclusive, sustainable sector that produces nourishing food for the world’s population may have devastating short-term consequences. If we take the wrong approach, incorporating the actual production costs into food systems could trigger widespread bankruptcy, devastate rural unemployment, drive up prices, and increase poverty.

However, the best way to achieve a rapid, fair, and safe transition to a sustainable global food system that can deliver affordable, healthy food for all is a matter of heated debate. This is reflected in the strident and largely unproductive discussions taking place in the run-up to the United Nations Food Systems Summit, to be held during the UN General Assembly this month.

From a production standpoint, advocates of regenerative farming vehemently oppose a new generation of soilless food production, such as lab-grown “alternate protein” and vertical farming. But it is tough to scale regenerative farming rapidly. Soilless systems must be a major part of the solution, given their dramatically reduced carbon footprint and water use, minimal impact on biodiversity, and potential for rapidly delivering cheap, healthy food at scale.

The role of finance in this transition is no less controversial.

There is some merit to complaints about the undue influence of a limited number of private players on decisions that impact the entire global food system. Financialization – the drive to maximize risk-adjusted financial returns – is increasing across the global food system, and market concentration is growing. For example, just ten companies control half of the world’s seed market, and four agribusiness firms account for 90% of the global grain trade. Just 1% of agricultural firms own 65% of the available farmland.

 

Because the global food system is fundamentally unviable, change is inevitable. But the radical reforms needed to create an inclusive, sustainable sector that produces nourishing food for the world’s population may have devastating short-term consequences. If we take the wrong approach, incorporating the actual production costs into food systems could trigger widespread bankruptcy, devastate rural unemployment, drive up prices, and increase poverty.

However, the best way to achieve a rapid, fair, and safe transition to a sustainable global food system that can deliver affordable, healthy food for all is a matter of heated debate. This is reflected in the strident and largely unproductive discussions taking place in the run-up to the United Nations Food Systems Summit, to be held during the UN General Assembly this month.

From a production standpoint, advocates of regenerative farming vehemently oppose a new generation of soilless food production, such as lab-grown “alternate protein” and vertical farming. But it is tough to scale regenerative farming rapidly. Soilless systems must be a major part of the solution, given their dramatically reduced carbon footprint and water use, minimal impact on biodiversity, and potential for rapidly delivering cheap, healthy food at scale.

The role of finance in this transition is no less controversial.

There is some merit to complaints about the undue influence of a limited number of private players on decisions that impact the entire global food system. Financialization – the drive to maximize risk-adjusted financial returns – is increasing across the global food system, and market concentration is growing. For example, just ten companies control half of the world’s seed market, and four agribusiness firms account for 90% of the global grain trade. Just 1% of agricultural firms own 65% of the available farmland.

 

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