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Horticultural Industry is Committed to IPM ESSEN

Exhibitors and partners appreciate the hygiene concept of Messe Essen
It is an impressive commitment to the world’s leading trade fair for horticulture IPM ESSEN from 26th to 29th January 2021: 907 exhibitors have already registered and confirm their participation in the industry event. The decisive factor for many of them is the hygiene concept of Messe Essen, which has already proved its worth at several international trade fairs and which, among other things, provides for minimum distances and the compulsory wearing of masks. There are not to be any major changes in the appearance of the individual halls, Messe Essen is expecting at most individual regional shifts.

Nearly 20 Dutch exhibitors had declared to be absent from IPM ESSEN 2021 due to the consequences of the Covid-19 pandemic. “We take note of the cancellation and respect the decision of our customers. At the same time it is an absolute exception. For the majority of the exhibitors, participation in IPM ESSEN as an indispensable communication and sales platform is a matter of course. We are currently experiencing not only in Essen that large fairs with international participation can once again be held successfully. The be-all and end-all is a functioning hygiene concept, and we have proven that”, says Oliver P. Kuhrt, Managing Director of Messe Essen.

Maximum safety and hygiene
“A fair is not a concert or a soccer match. The distances between the participants are greater, and they are also much more widely spread over time. That’s why we are expecting regional shifts due to travel restrictions, but assume that not much will change in the overall picture”, adds Sabina Großkreuz, Head of Marketing at Messe Essen. Messe Essen’s hygiene concept can be found online at and was recently successfully applied at the All About Automation trade fair. In addition to minimum distances and a mask requirement, it includes, for example, online registration of all participants and increased opportunities for disinfection and hand washing.

Effective hygiene protection is not only lived practice in the event organization, but also one of the focal points of the IPM ESSEN 2021: “The IPM Discovery Center, in which we present innovative concepts for the point of sale every year, is dedicated to the topic of safe garden centers in 2021”, explains creative director Romeo Sommers. “From shop-fitting to visitor guidance and product presentation, we will be showing solutions for active infection protection, which today is a prerequisite for successfully addressing customers.” The concept is well received by the exhibitors, as Daan Bartels from the Dutch plant supplier Air so pure, among others, confirms: “We definitely intend to participate in the IPM Discovery Center. The IPM ESSEN is the largest and best fair to show new trendsetting concepts and innovations. Here we want to take up the topic of the Covid-19 pandemic and show new ways to a Corona-safe garden center with our plants. With the harmonious hygiene concept of Messe Essen, we feel very safe at IPM ESSEN.”

Exhibitors feel very well cared for
Further international exhibitors underline their commitment at the upcoming trade fair. Pat Flynn, Trade Association Manager of the British Commercial Horticultural Association (CHA), states: “CHA will participate in IPM ESSEN 2021 with a British joint participation. We feel that we are in very good hands with the hygiene concept of Messe Essen, about which we have been informed in detail. IPM ESSEN is the place to be for our members. We want to show the world that Britain is open for business.”

Dirk Bader, Chairman of Landgard eG, shares this point of view: “As the undisputed leading international fair of the green industry, IPM ESSEN has a very high significance for Landgard. Every year, it offers us exactly the right framework in order to be able to present our products, concepts and topics to the professional world. All those who are connected with the green industry will find the unique opportunity to exchange experiences, to find inspiration and to conclude successful business deals at IPM ESSEN. For this reason, we also see ourselves as partners of IPM ESSEN and Messe Essen as a whole. We are already looking forward to our participation in the fair next year. It goes without saying that in planning and implementing our fair participation, we will, in addition to our own protective measures, also take into account all the valid requirements of the responsible authorities in North Rhine-Westphalia and the hygiene and infection protection concept of Messe Essen.

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

Prepared according to

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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