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HORTILOGICS takes greenhouse and packaging logistics to next level

Dutch companies join forces in joint venture for ‘Smart Greenhouse Logistics’
Four leading companies have set up a joint venture for data-driven automation of internal logistics for greenhouses and packing centers within the international greenhouse horticulture. HORTILOGICS unburdens growers, producers, packers, investors and greenhouse builders completely in this area. “The market is in need for logistics specialists that offer integrated, data-driven solutions on a turnkey basis. That competence makes this joint venture unique,” says Marco van der Velden on behalf of Berg Hortimotive, KOAT, HortiKey and Crux Agribotics.

One entry point, one single point of contact for the design, realisation and maintenance of smart logistics systems. That is what growers, investors and greenhouse builders need. HORTILOGICS will meet that need, as the Full-Service Partner for automation, robotisation and data-driven tools with which horticultural companies and packers can improve their operations and productivity.

Unique proposition
The growing demand for turn-key solutions for internal logistics is the result of increasing scale, scarcity of labour and the rise of robotics and data-driven tools within the value chain. In HORTILOGICS, the four partners combine their knowledge and expertise which makes it easier to develop and realise integrated solutions.

“With this joint venture, we offer a unique proposition within the global greenhouse industry,” says Marco van der Velden, CEO of Berg Hortimotive Group, of which HortiKey is part. “KOAT and Crux Agribotics are forward-thinking partners, combining robust and proven technology with ground-breaking robotics and artificial intelligence (AI). They complement us and our offering perfectly”.

Smart Greenhouse Logistics
The four companies have been working together on a project basis for some time. The joint venture makes it possible to take on large, complex projects integrally and to effectively unburden customers. The products and services of HORTILOGICS and its partners relate to ‘Smart Greenhouse Logistics’. Here, smart platforms, AGVs and robots take care of data collection and activities in the greenhouse (crop maintenance, scouting, harvest and product transport), and packing area and of the automated sorting and packing of harvested products. Data collection and analysis provide more insight into the productivity and efficiency of sub-processes. Self-learning algorithms facilitate further optimisation. Integration of these processes results in higher productivity, more control and less risk, from seed to packaged product.

Enormous potential
“There is enormous potential for Smart Greenhouse Logistics”, says KOAT Director Kees van Dam. “The global greenhouse horticulture is growing fast and we believe in strong fresh produce chains with transparent information exchange. We are therefore very pleased to be taking our cooperation to the next level. By investing together, we can make better use of each other’s strengths and relieve our customers from related work or worries more effectively. It is ‘The smart way forward’ in logistics innovation,” said Van Dam.

HORTILOGICS looks to the future with a lot of confidence. Also thanks to the commitment of its parent companies, Kind Technologies (Crux Agribotics and KOAT) and Royal Brinkman Group (Berg Hortimotive and HortiKey), who warrant future investments and continuity.

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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