Seattle-based agri-tech startup IUNU has raised $20 million to expand its AI-powered LUNA platform, which helps farmers maximize greenhouse productivity through real-time monitoring and automated insights. As controlled environment agriculture (CEA) rapidly grows, precision tools like LUNA are setting new standards for efficiency, sustainability, and profitability.
In a move signaling the rapid evolution of smart agriculture, Seattle startup IUNU (pronounced “you-knew”) has announced a $20 million Series B extension, bringing its total funding to $65 million. The round was led by S2G Investments, with participation from Farm Credit Canada and Lewis & Clark Partners. The investment will support IUNU’s ambitious expansion across North America and Europe and strengthen its commercial and engineering teams.
At the heart of IUNU’s technology is LUNA, a real-time digital assistant for greenhouses that uses autonomous rail-mounted cameras and canopy-level sensors. By employing AI and machine vision, LUNA continuously monitors plant health, detects early-stage problems such as nutrient deficiencies or pest infestations, and recommends corrective actions — allowing growers to respond before small issues become costly problems.
Controlled Environment Agriculture (CEA) Trends:
The timing for IUNU’s growth is ideal. According to MarketsandMarkets, the global CEA market is projected to grow from $74.4 billion in 2022 to $171.1 billion by 2027, at a compound annual growth rate (CAGR) of 17.7%. This growth is driven by the need for higher yields, resource efficiency, and climate resilience — challenges that traditional farming methods increasingly struggle to meet.
Greenhouses, vertical farms, and indoor agriculture facilities are seeking intelligent systems to maximize output while reducing labor and resource inputs. A report from the Association for Vertical Farming (AVF) notes that integrating AI technologies can improve production efficiency by up to 30%, while also lowering water usage by over 50%.
IUNU’s Impact:
CEO Adam Greenberg, whose background includes clean technology innovation at Pure Blue Technologies, highlighted IUNU’s success in the vine crop sector, stating a 330% growth driven by strong market demand for smarter management solutions. IUNU’s strategy is to pair deep horticultural expertise with cutting-edge technology, helping growers unlock new levels of productivity, sustainability, and profitability.
With headquarters in Seattle and offices in Ontario, Canada, and the Netherlands, IUNU is strategically positioned in key agricultural hubs to capitalize on the rising global demand for advanced greenhouse solutions.
IUNU’s latest funding and rapid expansion reflect a broader industry shift toward intelligent, data-driven farming. For farmers, agronomists, and agricultural engineers, platforms like LUNA are no longer optional add-ons — they are becoming central tools for remaining competitive in a world where precision, efficiency, and sustainability define success in agriculture. As CEA continues to grow, companies that combine technology and agronomy will lead the way into the next era of farming.
