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Japanese tomato to enter European market

Takii is proud to be launching the very first product from their Phytorich range: the special and powerful “Gochiso PR-7” tomato.

For health-conscious people with a taste for fresh, Phytorich provides a premium range of flavorful vegetables, each naturally packed with exceptionally high levels of powerful phytonutrients. In Japan, Phytorich has become a matured brand, recognized and preferred on a consumer level. Takii is now ready to introduce Phytorich in Europe.

Phytonutrients are natural components produced by plants. These compounds are part of a smart inbuilt defense system protecting the plant from elements such as insects and diseases (that are blocking healthy growth). The protective qualities of phytonutrients in plants can be as beneficial to human health. Fresh vegetables are among the best natural sources of phytonutrients. Phytorich vegetables are specially selected for high natural content in combination with taste.

The “Gochiso PR-7” tomato holds a high level of glutamic acid, providing pure umami flavor. On top of that, it is very rich in lycopene. Lycopene benefits cardiovascular health by lowering the level of LDL cholesterol in the blood. This is backed up by a clinical trial, conducted by the Hokkaido Information University in Japan. As a result of the trial, the “Gochiso PR-7” tomato is allowed to claim a health function in Japan, making it the only science-based tomato in the world.

Back in Europe, in a time where the demand for (extra) healthy vegetables is obvious. Unlike Japan, fruit and vegetables can NOT be labelled with health and nutrition claims, due to strict laws and regulations. That does not stop us to move forward, convinced about the strong benefits being there! That is why we proudly introduce this tomato in the Deen supermarkets in the Netherlands. Soon we expect to introduce other members of the Phytorich range, including carrot and squash. Closely working together with like-minded growers, trade partners, retailers and institutes. And contributing to the important project “the value(s) of vegetables and fruit”.

When they finish eating, the Japanese often say: “Gochisosama”. The word “gochiso” refers to a feast: luxurious food or a good meal. It´s an appreciation for the delicious food and the people involved in the meal.

For more information:
Takii Europe

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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