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Launch of the new MiniGu brand of mini-cucumbers

MiniGu®, a mini cucumber brand from the Almeria-based company Ecoinver, has just been launched with the support of Enza Zaden and its EasyQs® line.

“The launch of MiniGu has happened after extensive experience growing the product,” says Ismael Segura, CEO of Ecoinver, talking about the first steps in launching the brand. It all started after we were asked for a unique product by one of our customers. We are now one of the main producers of mini cucumbers in the EasyQs line, with 50% of the total marketed, and we wished to appreciate the work carried out by our growers. With this new line, we wanted to highlight the effort and professionalism of a sector that doesn’t stop working despite any obstacles or social circumstances.”

Under the slogan “Unique products for unique people”, Ecoinver has been supplying specialties for more than a decade. Seven years ago, the fruit and vegetable company, based in the west of Almeria, specifically in Las Norias de Daza, decided to invest in the EasyQs concept from Enza Zaden.

“One of the greatest advances achieved by these mini-cucumber seeds is that the product can be grown all year round and always has the expected color, natural flavor and crunchy texture. The product responds to market demands and trends such as sustainability, health and convenience. Its eye-catching packaging is made of cardboard and is therefore recyclable. We pack 4 pieces with an ideal size to be consumed in one time, thus avoiding food waste. It is worth recalling that between 30% and 50% of the food produced worldwide is wasted,” says Ismael Segura.

Enza Zaden has backed the brand creation project. The result of this joint work has been “a packaging format with imagery that shows appreciation for the work of producers, carried out in an environmentally-friendly manner every day of the year,” says M.ª Carmen Manjón, Marketing Project Manager at Enza. “This product is ideal for dipping in sauces, for snacking, smoothies, etc. It facilitates the convenient consumption of vegetables and addresses new market trends,” she says.

Ecoinver’s customers are mainly in European markets, but MiniGu has also reached the US. Ismael Segura also believes that the domestic market has potential for the consumption of this product. “Consumers are becoming more and more demanding and are looking for specialties. There are growing concerns about health and environmental issues. One of our strengths is that we adapt quickly to user demand and to the requirements of each market,” says Ismael Segura.

For more information:
Ismael Segura
Camino Villalobos, 29
04716 Las Norias de Daza, Almeria. Spain
T: +34 600904286

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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