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Livekindly raises capitol to make plant-based meat global

Livekindly collective, a collection of heritage brands and startups, has announced today a successful capital raise of $335 million. This brings its total raise in its first 12 months to $535 million.

The Rise Fund, an investment firm that invests in companies that are driving measurable social and environmental impact alongside strong business performance, led the round. It was joined by Rabobank Corporate Investments, the investment arm of Rabobank, and S2G Ventures, which invests in companies that are reducing the environmental impact of food production.

Raising half a billion dollars
Livekindly collective, which recently celebrated its one-year anniversary, has raised more than half a billion dollars so far. This round makes the company one of the top three highest-funded and fastest-growing plant-based food companies in the world.

This marks the rise fund’s second major investment in the plant-based space. The first was Hong Kong’s Green Monday, a social venture platform that also owns a vegan food brand, OmniFoods. Steve Ellis, the co-managing partner of The Rise Fund, joined the Livekindly collective board of directors as of this month.

The board of directors includes author and environmental leader Suzy Amis Cameron, Whole Foods Market co-founder Walter Robb, former global Unilever CEO Paul Polman, former chairman of the board at Whole Foods Market Gaby Sulzberger, longtime investor focused on China Shujun Li, and experienced director focusing on sustainability Barbara Kux.

What is Livekindly collective?
The funding will help accelerate Livekindly collective’s expansion into global markets, like the U.S. and China. It will also aid in the company’s acquisition of additional companies, its key partnerships, and new investments. The collective owns a number of plant-based food brands and startups, including Fry’s Family Food Company, LikeMeat, Oumph!, and The No Meat Company as well as Livekindly.

“This is a fantastic moment not only for Livekindly collective but the future of the plant-based industry as a whole. What our team has accomplished within such a short period of time is not a small feat and we will continue to accelerate the growth of Livekindly collective,” says Roger Lienhard, founder.

Livekindly collective brands
Each brand has a unique background driven by entrepreneurs aiming to make a positive global impact.

South African brand Fry’s Family Food Company began on a goat farm in 1991. Co-founders and married couple Wally and Debbie Fry originally began hand-crafting veggie burgers as part of their vegetarian journey. Timo Recker, a third-generation member of a family in the meat industry, founded Germany-based LikeMeat after he learned of animal agriculture’s negative effects on the environment.

Swedish brand Oumph!, launched in Sweden in 2015 and quickly landed in major supermarkets across the UK and Europe. Co-founders Anna-Kajsa Lidell and Anders Wallerman began talking about how to create a more sustainable global food system in 2012.

The No Meat Company, founded by British supermarket chain Iceland in 2018, was developed to appeal to the growing demand for plant-based foods. Livekindly collective acquired the brand earlier this year. And Livekindly, where Livekindly collective got its name from, was created by CEO and founder Jodi Monelle. Monelle created a platform that spoke to the growing movement of consciousness toward how individual actions impact the planet. But, the message had to be accessible for everyone—vegan, vegetarian, flexitarian, and meat-eaters alike.

“I’m incredibly proud of this team and what we’ve built in just the last four years. When I started Livekindly my main goal was to create an inclusive, non-judgmental platform for people to learn more about the benefits of a plant-based lifestyle,” says Monelle. “I never imagined this would grow to be part of a global organization all coming together, driving one mission. For myself and our team, this investment is a reminder to us all of the importance of the work we do, the content we create, and the message we’re spreading.”

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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