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“Mini-cucumbers are already reaching the shelves of many European supermarkets”

Cucumber consumption is gradually increasing worldwide, as is its diversification. The emergence of specialties such as mini-cucumbers is adding value to this vegetable, which is becoming more and more appealing as it adapts to emerging consumer trends and profiles. An example of this is the EasyQs mini-cucumbers from the company Enza Zaden, which weigh between 80 and 150 grams and are ideal for smaller family units, providing a longer shelf life and an extra-crisp texture.

“This is a cucumber concept which first started to become successful in the United States, and in the last 5 to 6 years it has achieved great growth in Europe. In the beginning, sales were driven mainly by Middle Eastern communities, as it is a traditional product in these markets, but now it is starting to reach the shelves of many European supermarket chains also,” says María del Carmen Manjón, of Enza Zaden Spain.


“The production has grown quite a bit in the last two years and continues to grow as the demand increases in Europe, although it is true that conventional Dutch-type cucumbers are also growing and are not losing market share. According to data from the 2019/2020 season, mini-cucumber sales in Germany increased by 27% in terms of volume, while expenditure grew by around 34%. This product is currently being promoted in the UK, where EasyQs are ideal for small sandwich portions. Many supermarkets sell conventional cucumber pieces cut and wrapped with film, and the current pressure from society to eliminate plastic is giving this concept an opportunity,” says María del Carmen.

The Spanish company Ecoinver, based in Almeria, is the main producer of EasyQs mini-cucumbers (accounting for around 40% of Europe’s total production), for which they launched their own brand last year: MiniGu.

“Although it was difficult to introduce this concept at the beginning, we began to see a gradual increase of sales four years ago after investing in infrastructure, to the point where we managed to account for half of the total volume in Europe,” says Ismael Segura, CEO of Ecoinver. “There were no large chains involved, but we went step by step, aiming to prevent market saturation and keeping volumes as stable as possible. Now, more and more producers are introducing these varieties, but we remain the main producers. The trust from large European chains has led us to launch our own brand MiniGu last year and this year we will also have organic production.”

According to Ismael Segura, the producers who plant EasyQs are happy with them thanks to the stability of prices. “Unlike conventional cucumbers, of which there are large volumes planted, there are no sudden changes in market prices. Due to the growth in production, we are starting to see some curves, but we can safely say that it is a stable product. Due to its added value, prices are more stable than those of the Dutch cucumber, although it is a more labor-intensive product.”


According to María del Carmen, another of the strengths of the EasyQs mini-cucumber range is that by having four different varieties, a 12-month production period can be covered in any of its growing areas. “We are also working on improving resistance to diseases such as the New Delhi and on ensuring that the plants have increasingly higher quality.”

“The population continues to grow and with it also the consumption of fresh food. Since the pandemic broke out, people have been taking better care of themselves and buying more healthy food. In such a situation, the demand for vegetables in general tends to grow, and this also applies to cucumbers. In Spain, too, it has taken us a few years to introduce them, but they are now increasingly present on the shelves. Their potential in the coming years is very promising,” says Ismael Segura.

enzazadenFor more information:
Mari del Carmen Manjón
Enza Zaden España, S.L.
T: +34 950583388


ecoinver logoIsmael Segura
Camino Villalobos, 29
04716 Las Norias de Daza, Almería. Spain
T: +34 600904286


Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

Prepared according to

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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