Connect with us

World

“Our new hydroponic strawberry line sets the table for category growth”

Expectations are high for the first-ever Ocean Spray® specialty berry pack which debuts this fall, backed by a trio of partners intent on elevating the category with a unique tabletop strawberry proposition.

New Wave Berry, LLC is a joint venture formed by grower, marketer and distributor Oppy, family-owned agribusiness Red Dog Management and agricultural investment firm Farmers Gate. Its new hydroponic tabletop strawberry line will be grown in a newly-constructed high-tunnel facility in Santa Maria, CA. Building upon Oppy’s exclusive partnership with Ocean Spray, the agricultural cooperative owned by more than 700 farmer families, the venture looks to further advance strawberry production practices and bring a sustainable item to market.

New Wave Berry, LLC is a joint venture formed by Oppy, family-owned agribusiness Red Dog Management and agricultural investment firm Farmers Gate.

“With such diversification across categories at Oppy, I couldn’t be more excited for this one in particular,” said David Smith, president. “This concept combines care for the planet with care for the people, and is poised to deliver an excellent strawberry experience for our customers and their shoppers. Berries have been an increasingly vital component of our product mix and I’m really proud to see our focus come to fruition with this new line.”

Requiring fewer inputs than field grown strawberries, hydroponics deliver the right nutrition at the roots of the plants to ensure the use of fewer chemicals and far less water. The lack of required groundwork by growing on tabletops also makes labor less arduous for those tending the plants and harvesting the berries while greenhouse efficiencies enable year-round work and production. The result? Healthy, flavorful, brightly colored berries.

Jason Fung (left), David Smith (right).

“It’s not every day we get to build something from the absolute ground up, or tabletop up, you might say in this instance,” says Jason Fung, Oppy’s vice-president of categories, berries and greenhouse. “Bringing a new item, a new brand extension and a new way of growing to the market, this is an opportunity to change the game really quickly. We see a future on a large scale growing in this way and will be able to do so with such great partners.”

Oppy and Red Dog Management have brought field berries to the market for several years. Fung says that this more environmentally friendly and sustainably sound way of growing is a major driver for all of the partners. It has garnered enthusiasm amongst the group as they pave a new path in their farm-to-store integration.

“We’ve been talking to Oppy about the prospect of tabletop growing and how it is going to be the future of strawberries for a long time. We’re ecstatic to be moving ahead,” said Greg and Donna France, owners of Red Dog. “These berries will stand out because they will be heartier with a longer shelf life. Coupled with an eye-catching extension of the Ocean Spray line, we’re excited to deliver in a different way for our customers and consumers will be very happy too.”

Oppy will exclusively market the fruit and reveal its classified packaging in fall 2021.

For more information:
Kelsey Van Lissum
Oppy
Tel: +1 (604) 461-6779
kelsey.van.lissum@oppy.com
www.oppy.com

Continue Reading

World

Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

Prepared according to https://www.freshplaza.com

Continue Reading

World

Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021

fdQAAAABJRU5ErkJggg==

Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.

Source

Continue Reading

World

December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.

yearoverview

Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: info@hortidaily.com 

Continue Reading

Trending

Total
1
Share