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Pure Flavor Launches New Bite-Sized Greenhouse Tomato

Pure Flavor Cloud 9 Tomato

While consumers continue to look for more healthy snacks in the fresh produce aisle, greenhouse vegetable grower Pure Flavor is launching its new Cloud 9 Bite-Sized Fruity Tomatoes to help meet the growing demand for consistently flavorful options. The new line of tomatoes was developed after extensive product trials and consumer taste testing.

“We taste hundreds of tomatoes every year searching for something special: unique colors, shapes, sizes, but most importantly flavor,” says said Jamie Moracci, President of Pure Flavor. “We created the Cloud 9 Standard for quality and look forward to consumers enjoying this premium and hand-selected bite-sized tomato every day.”

Strategically grown in high-tech greenhouses in Canada, the U.S., and Mexico, Cloud 9 Bite-Sized Fruity Tomatoes are available year-round. With a distinct color, unique shape, and a fruit-like flavor profile, Pure Flavor has conducted extensive product trials in key growing regions to create the appropriate growing formula to consistently produce an exceptional snacking tomato.

Pure Flavor recently received the Superior Taste Award Certification from the International Taste Institute (Brussels, Belgium) for the Cloud 9 Tomato. The reviewing jury, consisting of more than 200 renowned European chefs and sommeliers, critically tested and analyzed the Cloud 9 Tomato and highlighted these characteristics to award the product the Superior Taste designation:

  • Very clear, ripe tomato flavor with a marked sweetness; the taste lingers for a long time on your palate
  • These tomatoes have an original shape, and the size makes them ideal as a snack or for use in the kitchen
  • An intense red color with a soft texture and sweet taste; nice and juicy – good balance between sweetness & acidity
  • The product is very versatile; can be used in numerous different recipes and types of cuisines, suitable as a snack, in pasta, salads, stews, with various proteins (beef, poultry, fish), or even a Gazpacho

The launch of a sweeter snacking tomato comes at a time when consumers are looking to enjoy a wider variety of healthy foods to eat at home.

To learn more about Cloud 9 Bite-Sized Fruity Tomatoes, click here.

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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