The French industrial tomato sector has seen a sharp decline over the past 30 years, with production volumes dropping by 2.5 times, according to Thomas Dutoyer, purchasing director at Cofigeo. However, the company, known for its brands Zapetti, Garbit, and William Saurin, is taking significant steps to revitalize this once-thriving industry. By focusing on boosting local production, Cofigeo hopes to meet the growing consumer demand for 100% French-produced ingredients while supporting the agricultural economy.
Cofigeo’s Commitment to French Tomatoes
Cofigeo processes around 55,000 tons of tomatoes annually for its various brands, with a strong focus on industrial tomato varieties used in sauces, ready meals, and canned products. The group has set its sights on increasing the share of French-grown tomatoes in its supply chain, aiming to reduce reliance on imports and promote sustainability. This is particularly important as French consumers increasingly value local sourcing and traceability in their food choices.
To meet these goals, Cofigeo has been working closely with French farmers to encourage a return to tomato cultivation, which had largely declined due to competition from cheaper foreign imports and unfavorable growing conditions. The company offers long-term contracts and fair pricing to its partner farmers, providing stability in an otherwise volatile market.
Challenges in Reviving the Industry
One of the primary reasons for the decline in French tomato production has been the pressure from foreign producers, particularly in Mediterranean countries like Spain and Italy, where lower labor and production costs have made imports more competitive. However, Cofigeo’s initiative seeks to counter this by investing in modern agricultural practices and technologies that help French farmers boost yields and reduce production costs.
In addition, the company is promoting environmentally friendly farming practices. Through the use of more efficient irrigation systems, precision agriculture, and pest control strategies, Cofigeo aims to not only increase production but also to ensure that its tomatoes are grown sustainably. These practices help reduce water usage, lower chemical inputs, and improve the overall resilience of crops in the face of climate change.
The Path Forward
Cofigeo’s strategy also aligns with the broader trend of re-localizing food production in France, which has gained momentum in the aftermath of the COVID-19 pandemic and increasing concerns over food security. By investing in the local tomato industry, Cofigeo is not only securing its own supply chain but also contributing to the revitalization of rural economies.
Thomas Dutoyer emphasizes that for the revival to be successful, it requires collaboration across the entire value chain—from seed producers to farmers, processors, and retailers. The company has already seen promising results from its efforts, with several French regions reporting increases in tomato cultivation acreage.
The future of French industrial tomato production looks brighter thanks to Cofigeo’s efforts. By providing support to local farmers and promoting sustainable farming practices, the company is not only meeting consumer demand for 100% French ingredients but also ensuring the long-term viability of tomato cultivation in France. If successful, this initiative could serve as a model for other sectors of French agriculture, where local production has similarly declined.
