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Third phase for RockBerry: high-tech strawberry greenhouse in Armenia

Continuing their cooperation, Rock Berry LLC and Richel Group are presently launching the third phase of a strawberry greenhouse complex in Armenia.

Since 2018, Rock Berry LLC and Richel Group have completed two phases of a high-tech plastic strawberry greenhouse complex totaling 5 hectares. Equipped with all the necessary appliances and machinery, Rock Berry LLC produced 12kg of yield per square meter for the first year and subsequent yields of more than 14 kg with Murano.

In 2021, two more phases of the high-tech strawberry complex were projected, and by now, the construction works for the third phase have already been finished. When asked about the difficulties and constraints of the project, the director of the Rock Berry LLC, Mr. Boris Ghazaryan, responded:

“Last year was challenging for everyone. The Covid-19 pandemic and other difficulties in 2020 had a significant influence on our goals. Fortunately, together with Richel Group, we did all the possible to overcome the situation and accomplish the project efficiently.”

This year, the collaboration expands into a fourth phase of another three-hectare high-tech strawberry greenhouse in Kamaris, Kotayk region. Once completed by the end of the year, the greenhouse will be fully operational, with the latest technologies for sustainable plant growth and development, including hanging gutters, protective screens, CO2 injection, photoperiodic lighting, etc.

“At Rock Berry LLC, we believe that good products are yielded through the use of solid technology, innovative approach, quality, and the continuous level of support. These are the qualities we look for in our partners,” says Mr. Ghazaryan.

According to Mr. Ghazaryan, “the highest priority for Rock Berry LLC is the excellent quality and high standards of the finished product while preserving the environment. We excelled in preserving and promoting the strawberry of high value in Armenia and the international market, especially in Russia, by adhering to these values.

“Despite our race for productivity, there is no compromise on healthiness. All our production is grown using 100% biological protection. Our shared values should align with the expectations of our customers. Only by implementing this approach will we be able to deliver the highest quality products that our consumers are looking for in the market.”

Rock Berry also serves an essential social function. Since its inception, it has contributed to stabilizing the local market and helping the local economy flourish by providing jobs for the local workforce, particularly for women. Having already offered more than 200 full-time workplaces to the local people, Rock Berry LLC hopes that this number will continue to increase.


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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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