Lettuce and lettuce varieties occupy an important place within the BelOrta range. BelOrta also strives to bring them from the field to the plate as fresh and high-quality as possible.
Last year, BelOrta sold more than 56,000,000 lettuce and lettuce varieties, worth half of the Belgian supply. “Although we notice that this product group still has sufficient growth potential”, says BelOrta.
In order to get the lettuce varieties to the consumer as fresh as possible, the commercialisation and logistics processes of a product group are regularly examined. In 2020 BelOrta launched two different new sales systems: daily fresh lettuce and extra pre-sales.
“During certain periods of the year, there is a need for specific alternative packaging for the export of our fresh and high-quality top product. We want to respond flexibly to this demand by offering a daily pre-sale offer. The supply of presale and freshly harvested lettuce is offered simultaneously with the day to day sales. In 2020 this approach has led to more dynamism in sales,” says Sabine Devreese, manager of the vegetable division at BelOrta.
“BelOrta attaches great importance to sustainability and there is a continuous search for sustainable alternatives, including for packaging. For example, we offer our buyers the opportunity to buy lettuce in a paper bag instead of a plastic one,” explains BelOrta.
“BelOrta has made a permanent commitment to the freshness and quality of the product, which is why it has invested in vacuum cooling. With this method, leafy crops are cooled quickly and uniformly to approximately 2 ° C. It not only ensures that the shelf life of leaf crops is considerably extended, the quality of the products is also better preserved. In this way we add extra strength to our fight against food waste.”
“Extensive range of lettuce varieties”
The lettuce range at BelOrta consists of more than 25 varieties, ranging from the traditional head lettuce, the multicolored lettuce, the lollo and oak leaf types, iceberg lettuce and Roman lettuce to even the colorful batavia and red lettuce. Add to that a number of scions from the so-called cichorium genus such as endive, curly endive, radicchio, sugar bread and of course also chicory and red chicory and you get a very wide range of leafy vegetables, with a lot of opportunity for variation. The majority of lettuce varieties are available all year round. BelOrta also offers cabbage lettuce, bok choy, lollo bionda and rossa and oak leaf lettuce in red and green also with root ball.
For more information:
Kelly Van Dessel
+32 (0)15 56 56 17