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Vlogging in the greenhouse with a Hololens

This week it is exactly one year ago that John van der Knaap started his weekly vlogs from the De Ruiter Experience Center. John and one of his regular viewers share their experiences.

From the De Ruiter Experience Center, John follows the cultivation of the tomato varieties Merlice, Marinice and Radiance in his vlogs.

John explains: “Initially we used the means available for the virtual tours of the demo greenhouse: phones, selfie stick, a separate microphone. Now a professional cameraman comes every week. This results in dynamic videos that are even more fun to watch.”

Virtual reality
John continues: “De Ruiter is at the forefront of innovation, including in digital developments. We will soon start with the cream of the crop in digital film technology: the Microsoft Hololens 2. With the Hololens, consisting of 5 cameras, I walk through the De Ruiter Market. Our virtual visitors then watch live via Teams. We have made digital information available for all varieties, such as brix figures and cultivation recipes. The Hololens ‘holographs’ that information, as it were, above the varieties. I can grab such a hologram, down pull and enlarge, so that our guests can have a good look at it. A great innovation, which we are very proud of! ”

A different theme every week
Willem Valstar of StarGrow Consultancy: “I still watch John’s new vlog every week, even though I visit the De Ruiter Garden every two weeks. I find those videos really informative! The vlog has certainly grown. They now have a professional cameraman and the video definitely reflects that.”

What Willem appreciates about the videos is that a certain theme is chosen every week. “For example, the vlog is more than the same round of crops every week. John goes into depth around a current theme, such as an explanation of the strategy surrounding fencing.”

Willem also regularly hears from the growers about the virtual tour: “Most growers do follow the vlog and find it informative and fun. The videos just don’t have to be longer, 3 to 4 minutes is enough.”

Below the vlog from March 19. All vlogs can be viewed on YouTube.

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

Prepared according to

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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