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“We don’t just offer an ERP, we offer full process optimization”

Just under a year ago, the innovative ERP software Frutico from Swiss software developer Deep Impact AG had its market launch. The flexible and future-oriented software system has already made waves in the domestic fresh produce industry. The solution is designed to enable goal-oriented work and to make daily operations more efficient and easier.

Working with a customer in the fruit and vegetable sector, they said they saw the need for more digitization in the industry. “The sector had made a first step in digital transformation, but in the meantime these ERP solutions have become outdated. With Frutico, we are taking the next step on the road to digitizing the fresh produce industry,” Christian Fehrlin, owner and founder of Deep Impact AG, explains.

Deep Impact CEO Christian Fehrlin

User-friendly and clear
Frutico runs on the cloud, so no complicated infrastructure is needed, which is a fundamental optimization compared to existing solutions. “The system is not just an ERP; it offers full process optimization,” Fehrlin said. The tool was developed together with the industry, so it is definitively customer-focused. “Frutico uses and analyzes data that helps make business decisions. The integrated store also ensures precise data that can be evaluated – and it allows for massive scaling of the business model.”

So far, the process is being used by several medium-sized retail companies in German-speaking Switzerland. Early adopters are extremely satisfied. “With Frutico, we work faster and even more reliably. And I can take a vacation now and then, because the system takes over most of the work of the night shift,” says Rolf Spiller, Managing Director at Tenti AG. Martin Wyss, Managing Director of Jeune Primeur has similar experiences. “We needed a workflow production system, and Frutico is developing the solution with us. Frutico has me convincesd, as the ordering process is certainly becoming easier for customers.”

Because of the broad package selection, the ERP software could easily be adapted to the respective operational structure, they emphasize. “We offer three basic packages: Frutico Work, a streamlined package with the intuitive functions of a retail operation; Frutico Pro, a worry-free package for all sales channels. Finally, there is Frutico Pro + with which you can manage the whole value chain from production to sales. Therefore, we see further growth potential both geographically, for example in neighboring countries, and for other industries within the food sector.”

Perfect solution
In addition to all this, online retail is experiencing a clear boom in these times of Corona. “The trend of vegetable and fruit retailers who increasingly want to reach their end consumers directly is thoroughly supported by Frutico. Through our connection from the store to the ERP, we have the perfect solution for this. This also goes for all kinds of boxes, such as vegetable and cooking boxes; our production module with recipes is very well suited for this.”

Meanwhile, however, the pandemic is also accompanied by major challenges – for example, on the part of product marketing. This is because the planned presentations at national and international trade fairs are unfortunately not possible at this time. “We now reach out to our customers through classic inbound marketing and direct sales. Therefore, we are not too dependent on the big events.”

Digitization potential
Before the process analysis, one needs to get to know the customer, which is how digitalization potentials can be determined. “We have been working quite a few night shifts at our customers’ for this. This also allows you to get to know each other very well. Our team is well mixed: not just people from the food industry are committed to Frutico, but developers and experts in digital business models as well.”

For more information:
Deep Impact AG
Christian Fehrlin
Rychenbergstrasse 67
8400 Winterthur
+41 52 551 07 07

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

Prepared according to

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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