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“We still see plenty of opportunities to further increase the consumption of snack vegetables”

After 15 years, Greenco is still buzzing with energy and overflowing with ideas. With the creation of The Greenery Growers and The Greenery Retail, there has been a strengthened cooperation between Greenco and The Greenery, in which there is one common goal: work together to provide customers and consumers with the best snack vegetables, whilst maximizing returns for all parties involved. Michel Tetteroo, business unit manager of fruit vegetables of The Greenery Growers and Richard de Jong, commercial manager of Greenco, explain the collaboration.

“Healthy and delicious food”
It has been more than 15 years since Greenco, together with The Greenery, introduced Tommies as the first snack tomato in the Netherlands. This was the start of a completely new category in the fresh produce department: snack vegetables. These days it it hard to imagine shelves without them. Greenco works hard every day to prove that healthy eating is tasty, fun and easy. “We stopped selling and started creating demand,” says Richard de Jong.

“We still see plenty of opportunities to further increase the consumption of snack vegetables and tasty tomatoes, we work on that every day. Growth and innovation are deeply rooted in Greenco. We are part of the chain and think along with our customers, whether it concerns the right taste, the packaging or the most efficient transport,” says Richard de Jong.

Richard is enthusiastic about the new design and working method within The Greenery, whereby The Greenery Growers, and Michel Tetteroo in particular, are the first point of contact for Greenco. “We work well together, there is openness and transparency towards each other. This reciprocal openness creates new market opportunities and new ideas. That is the basis for cooperation that other growers can also benefit from. Take, for example, the broadening of the Tommies brand to other tasty tomatoes. ”

Michel Tetteroo, as business unit manager, is responsible for fruit vegetables within The Greenery Growers. Michel is also enthusiastic about the current collaboration with Greenco. “We are proud of the collaboration with Greenco. We trust each other and that is the basis for good cooperation.” Via The Greenery’s various sales opportunities, Greenco’s snack vegetables find their way to European supermarkets, specialist greengrocers and food service. This gives Greenco very broad access to the international (retail) market. “By joining forces, we are continuously developing markets, opportunities and concepts to successfully bring snack vegetables to existing and new customers,” says Michel Tetteroo. “If that succeeds, it will be a win-win for Greenco and The Greenery.”

For more information:
Michel Tetteroo
The Greenery Growers
+31 (0)650 214 780

Richard de Jong

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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