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Why the Society of American Florists and Seed Your Future Joined Forces

Seed Your Future and the Society of American Florists (SAF) have announced a plan to join forces to promote increased awareness of horticulture and floriculture and inspire more people to pursue careers working with flowers and plants. Citing their close mission alignment and shared desire to consolidate and prioritize resources to strengthen the industry and ensure a long-term pipeline of green-collar professionals, the leadership of both organizations enthusiastically approved the partnership.

SAF was chartered by an act of Congress in 1884 and has a proven track record of increasing support for floriculture by expanding consumer awareness of the power of flowers to improve lives, and by strengthening the trade with support for growers, wholesalers, distributors, manufacturers, and retailers. The Seed Your Future (SYF) movement was founded in 2016 and has grown to a coalition of more than 200 partners, including horticulture companies, gardening organizations, schools, colleges, universities, public gardens, youth organizations, nonprofit organizations, and individual advocates united in their mission to promote horticulture and careers working with plants.

“We started the Seed Your Future movement in order to address a critical issue across the breadth of the horticulture industry,” says Anna Ball, CEO and Chairwoman of the Board of Ball Horticultural Company and co-chair of SYF. “There have never been so many career opportunities in horticulture, yet awareness of these opportunities was at an all-time low.”

SYF has quickly achieved stunning results including the development of an award-winning website with resources for educators, parents, and students, opening their eyes to the diversity of careers across the art, science, technology, education, and business of plants. And, in partnership with Scholastic, the global children’s publishing, education, and media company, SYF’s youth-focused BLOOM! initiative has reached more than 4.5 million students and 700,000 educators with their free eye-catching, fact-based content including educational and fun videos, lesson plans and student activities, plant-focused games, and an interactive online learning module.

“As a start-up movement, Seed Your Future has been housed under the supportive fiscal agency of Longwood Gardens,” says Susan E. Yoder, Executive Director of Seed Your Future. “As we have grown and expanded our reach, we’ve been exploring a permanent home for our work. Joining forces and creating a new 501(c)3 entity under the leadership of SAF is the perfect partnership to reach our long-term goals to open more eyes to the power of plants and flowers and the rewards of a green-collar career.”

SAF is equally enthusiastic about the prospect this partnership will have on its work.

“In 2019, we established career and workforce development as a top priority of our strategic plan,” says Chris Drummond, President of SAF and owner of Penny’s by Plaza Flowers in Philadelphia. “We looked around to see what others were already doing in this area, and we were impressed by the momentum of Seed Your Future. Instead of creating a new initiative for SAF, the most impactful decision was to join forces and work together to build more interest in careers across horticulture and floriculture.”

Operational and governance transitions will occur throughout the year, with a goal of late 2021 for the finalization of the partnership. In the meantime, both organizations will work full speed ahead on their 2021 initiatives. For Seed Your Future, that means the creation of new videos and resources for youth, families, and educators; and the continuation of its #YearOfPlantPower and #NatureNeverCloses campaigns to show how – especially during these times of the global health challenge – plants and flowers have the power to calm, soothe, heal, nourish, and inspire. For the SAF, it is about advocating for the industry’s interests in Washington, DC, and getting education, training, and marketing resources into the floral community so the industry can provide outstanding flower and plant buying experiences.


Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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