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Women in Produce honoree recognized for product development work

Nature Fresh Farms’ product development specialist, Luci Faas, has been recognized for her excellence in the produce industry.

The Canadian Produce Marketing Association, in partnership with Grocery Business Magazine, has developed the Women in Produce initiative recognizing the achievements of outstanding women in the produce industry. Faas, along with nine other women, were nominated by industry peers for their contributions to promoting produce in the industry. The 10 honorees will be recognized during CPMA’s Fresh Week virtual event on April 13th.

Last year Nature Fresh Farms launched its compostable cucumber wrap with Faas leading its development. The concept of a home-compostable cucumber wrap was very new, with the initial investigation solely beginning with online research and making phone calls. After two years of trial and development, they were able to develop a film made from a starch-based material with a printed PLU in compostable ink and launched the product on the North American market.

Luci Faas of Nature Fresh Farms is being honored for her excellence in the produce industry and will be recognized at next week’s CPMA Fresh Week.

“I have always been passionate about sustainable packaging and I am very honored by the nomination. However, I want to acknowledge the others who worked on this film and their patience making this innovative idea into a reality for us,” said Faas. “This will pave the way for more sustainable packaging options on grocery store shelves across the continent.”

Faas joined Nature Fresh three years ago as purchasing & product development. Now, as product development specialist, Faas is responsible for sourcing innovative packaging and understanding its viability by initiating and monitoring shelf-life testing. She is on top of the latest industry developments in sustainable packaging and ensures all new packaging meets recognized criteria, in addition to maintaining memberships with industry associations including Sustainable Packaging Coalition and How2Recycle. Her dedication to the vigorous research, development and implementation of sustainable packaging solutions has been a great service.

“We are extremely fortunate to have Luci’s passion, knowledge and expertise behind our packaging development, which is why when the call for nominations came out for the initiative, we knew she deserved the recognition,” said John Ketler, vice-president. “We have a lot of strong women working at Nature Fresh Farms and we feel it is important to increase the profiles of women in this industry.”

Women play a critical role in the daily operations of farming and the agriculture industry, which is why it is important to continually support
their advancement, leadership and the diverse perspectives they bring to the industry. Nature Fresh Farms would like to acknowledge all the incredible women in the agriculture industry and congratulate the Women in Produce nominees for their accomplishments.

For more information:
Nature Fresh Farms
Tel: +1 (519) 326-1111 

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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