In the heart of Ireland’s agricultural prowess, strawberries have emerged not only as a favorite fruit but as a thriving economic force. According to Bord Bia, strawberries hold a significant place in the nation’s palate and economy, with farms like Boro Valley Fruit Farm leading the charge in cultivation and quality assurance.
Located in Enniscorthy, Wexford, Boro Valley Fruit Farm, under the stewardship of Martin Murphy, exemplifies dedication to producing strawberries that meet the stringent standards set by Bord Bia. Established by Murphy’s father, the farm has become a cornerstone in supplying premium strawberries to major Irish supermarkets and stores.
In 2023, strawberries dominated the Irish fruit market with a commanding 15.3% share in value, surpassing dessert apples and grapes. This success underscores not only the popularity but also the economic viability of strawberries in Ireland.
Driving this growth is the ‘Celebrate Strawberry Season’ initiative, a collaborative effort involving the Irish Soft Fruit Growers Association, Bord Bia, and the IFA. This initiative aims to elevate strawberry consumption from May through October, supported by a comprehensive public information campaign. The campaign advocates for integrating strawberries into daily meals, highlighting their versatility and nutritional benefits.
To ensure optimal freshness, Bord Bia recommends storing strawberries in the refrigerator with their stalks intact and washing them before consumption. For further inspiration, Bord Bia’s website and social media platforms offer a wealth of recipes and ideas centered around strawberries.
As interest in sustainable and eco-friendly agricultural practices grows, the success of strawberries in Ireland presents a compelling opportunity for entrepreneurs and investors alike. Whether through technological innovations in farming or strategic partnerships with leading associations, the potential to contribute to and benefit from this flourishing sector is vast.
