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From Traditional to Data Driven Growing

How guides companies towards a digital and data-driven future
Around the globe, companies and governments are heavily investing in both new and existing greenhouses as well as crop growing expertise. They aim to meet the increased demand for availability of (quality) food in a world that enjoys a growing population. In effect, this also spurs the demand for horticultural knowledge; especially how to grow efficiently and optimally.
Taking advantage of the latest technological advances, empowers growers through its Data Driven Growing (DDG) expertise and platform. Data collected by growers has great value and a real-time, practical use for their daily and long-term growing strategies. customers have seen great results directly resulting from their newly implemented DDG strategy. Typically, customers require 20% less water, gas and fertiliser while increasing their overall production by over 10%.

Key to the success of these projects are in great part the growers themselves. Their crops are telling them a story through data, and the challenge is figuring out what that story is and how it can guide their efforts towards the common goal. Which is typically to answer the question: “How efficient can we be with our resources to get the full benefit from our growing efforts?” The grower can focus on any aspect: optimising quality; increasing production; limiting energy-usage; or all of them combined. It really is their choice. empower them to answer that question through an extensive training period. In this period, we train the grower in plant physiology and data interpretation. After all, each grower’s situation is unique and it requires a true understanding of the underlying growing mechanics to get optimal results.

Another thing that is great about DDG is that its benefits are not limited to major horticultural companies with big training and hardware budgets. Growers with limited experience can also reap results. Start reading from “Getting started with Data Driven Growing” for the explanation supporting this claim.

In short: Capturing your data centrally, combined with getting the required DDG training, solves some of the challenges that growers as well as investors are facing. It supports long-term predictability of the growing process and outcome, and captures knowledge centrally; easily shared with any grower or colleague of your choosing.

Getting started with Data Driven Growing
Although the potential of Data Driven Growing is evident to many growers, knowing where to start can be tricky. An example of an effective Data Driven Growing framework is Plant Empowerment. It is the most powerful framework available to us today and is currently pioneering it together with six implementation partners. These implementation partners cover all facets of the growing process (e.g., climate systems, screening, substrates).

To summarise the requirements to grow in a data-driven way, there are three key factors to success.

First, it requires an understanding of the basic principles of Plant Empowerment and how to translate them into concrete growing strategies. Plant Empowerment combines objective information (data) with domain knowledge (plant physiology) which the grower can use to analyse and optimise processes. It is an integrated approach to sustainably grow crops in greenhouses by supporting the plant’s balances. Plants have evolved to produce fruit and flowers efficiently and sustainably by design. As a grower, why not empower them to do just that? There is an entire book dedicated to this topic; intended to serve as a practical growing guide.

Secondly, the ideal data-driven grower possesses both a willingness and an open-mindedness to make changes. These two qualities work best combined with an action-oriented mind-set. In part, because they have to ensure that consistent and reliable data collection takes place. Additionally, the transition may require major changes in the way they and their colleagues currently think and grow crops. There is no way of knowing in advance how many optimisations could be achieved; it may stretch far beyond initial expectations. With support from DDG experts, the customer’s crops can tell their story through data and lead the way for their growers.

Thirdly, the grower and/or investor has to decide what level of data is captured and how it is measured. To clarify this with a metaphor, let’s think of entering a car race open to all growers. The car is your hardware, the driver is you or your grower, the Plant Empowerment framework explains the physics at work (e.g., aerodynamics), and is able to offer training and advice on what car you need based on your budget and what the driver should know to drive more effectively.

Theoretically, any working car is capable of driving. Similarly, any abled person is capable of driving a car. However, one would not expect to achieve the same speed with a Honda as one would with a Ferrari. Furthermore, owning a fast car definitely increases your odds of winning, but only a fully trained and experienced race car driver could achieve optimal results. Still, having a car and a driver allows you to enter and enjoy the race. Every time you invest effectively – even with smaller investments, such as new tires with better grip or training on how to take great turns – your odds of winning increase. is able to support the grower with all of these elements based on their personal goals and budget.

Once a true understanding of the growing process and data is established, the grower could even take it a step further by (partially) automating the growing process. With the availability of Artificial Intelligence, is able to create self-learning, customer-specific models that offer ever-increasingly accurate predictions of yield outcome and what the optimal growing parameters are. Regardless of the resulting advice, the final decision-making will always be done by the grower.

How does support with Data Driven Growing? not only offers a central, open and secure data platform called MyLetsGrow, but also end-to-end data services. While MyLetsGrow provides you with the tools to capture your data and perform basic analysis activities, it is our team of DDG experts who can take you and your data to the next level. We always customise our approach to fit the specific needs, circumstances and strategy of your business.

If you are curious about what next steps and potential results may fit your business, please feel free to contact our team of DDG experts through our contact form, by sending an e-mail to or by calling: +3110 460 8108. We look forward to hearing about your Data Driven Growing pursuit!

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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