Harmoniz Seeds, the result of a 2022 merger between TomaTech and Nirit Seeds, is poised to make a significant impact on the global agricultural industry with the opening of its new breeding demo center in the Netherlands. The official inauguration is scheduled for September 12th, marking a crucial milestone for the company as it continues to innovate in the development of high-quality tomato varieties.
The new demo site, which features a 65-square-meter showroom, is designed to exhibit at least 35 distinct tomato varieties daily, showcasing a wide range of shapes, colors, and flavors. The showroom, partially furnished with retail-style displays, aims to provide visitors with an immersive experience, highlighting the diversity and quality of Harmoniz Seeds’ offerings. Although the official opening is in September, the showroom has already begun hosting visits by appointment, giving a select audience an early look at the innovations on display.
Among the standout varieties set to be featured at the demo center are the highly anticipated Dulciz Baby (red) and Dulciz Sol (yellow) tomatoes. These varieties are particularly notable for their resistance to the Tomato Brown Rugose Fruit Virus (ToBRFV), a critical factor in modern tomato cultivation. In addition to their robust resistance, these varieties promise exceptional flavor, positioning them as premium options in the global market.
Harmoniz Seeds’ strategy extends beyond merely introducing new varieties. The company is committed to increasing brand awareness, particularly among consumers who seek high-quality, flavorful tomatoes. By focusing on consumer preferences and market trends, Harmoniz Seeds aims to ensure that its varieties, such as the Dulciz series, become household names known for their taste and reliability.
The company’s extensive assortment of tomato varieties is tailored for various cultivation environments, including middle-tech and low-tech systems. These varieties are already being adopted in regions such as Southern Europe, North Africa, Mexico, and the Middle East. Harmoniz Seeds works closely with both customers and end consumers to ensure that the introduction of these new varieties meets market demands and consumer expectations.
This approach underscores Harmoniz Seeds’ commitment to delivering satisfaction across the supply chain, from growers to end consumers. As the company continues to expand its global footprint, the opening of the new demo center is a clear signal of its ambition to lead in the development of sustainable, high-quality tomato varieties.
