In 2024, Zwinkels, the renowned Westland growers of courgettes, are marking a significant shift by taking control of sales for their standard courgette under the new brand “Courgette Royale”. This initiative includes the introduction of a fresh logo and packaging designed by the growers themselves.
Now, attention turns to their specialty products, which will be marketed under the brand “CourgetteFleur Zwinkels”. The familiar packaging for these products has been revamped, retaining key elements while embracing a new design ethos. “We sought a visual identity that resonates with our values and reflects the exceptional quality of our produce, cultivated with passion,” explained a spokesperson for Zwinkels. “The new box, featuring a modern design and color palette, aligns perfectly with contemporary sensibilities.”
The redesigned boxes will make their debut next week, coinciding with the first deliveries of these specialty courgettes.
Johan and Guus Zwinkels with the other boxes, unveiled earlier this year.
