In the heart of Huelva’s strawberry fields, Nova Siri Genetics is leading a productivity revolution with the release of the Marimbella® strawberry variety. Despite the challenges of the 2023-2024 season, Marimbella® stands out for its remarkable performance, achieving an astonishing yield of 50,000 kg/ha in soil and 68,000 kg/ha in soilless tillage by mid-April. Focused exclusively on premium fruit, these figures highlight Marimbella®’s status as a game-changer in the strawberry industry.
The significance of Marimbella®’s yield is even more evident amid a season marked by lower-than-expected strawberry harvests in Spain. Despite this, Marimbella® is poised to exceed the standard premium fruit yield of 50,000 kg/ha, demonstrating vigor and balance, continuing to flower and bear fruit without signs of exhaustion.
In Huelva’s agricultural landscape, Marimbella® is joined by Nova Siri Genetics’ NSG 207–Gioelita® and NSG 465–Rossetta®, each contributing to the region’s strawberry success story. Gioelita® reaches 27,000 kilograms per hectare in soil and 59,000 kilograms per hectare in soilless cultivation, while Rossetta® focuses on tillage and produces 26,000 kilograms per hectare.
For Nova Siri Genetics, these achievements represent more than just numbers—they symbolize a commitment to providing growers and consumers with sustainable, early-growing, high-quality strawberry varieties. According to Joaquín Domínguez, NSG technical manager for Spain and Morocco, Marimbella®, Gioelita® and Rossetta® embody the core values of reliability, early ripening and superior quality, ensuring a thriving strawberry sector in Huelva.
In addition, Dominguez highlights the variety’s exceptional water efficiency, with water consumption well below the industry average of 3,300 cubic meters for irrigation.
Nova Siri Genetics’ Marimbella® variety, along with its Gioelita® and Rossetta® counterparts, is revolutionizing strawberry growing in Huelva, Spain. With record productivity, sustainability and water efficiency, these varieties not only meet market demands, but also pave the way for sustainable and prosperous strawberry farming.
