BOAL GROUP & FLEXIBELL CHINA JOIN FORCES IN THE CHINESE MARKET

Due to the local production and presence of BGF, high tech greenhouse builders will be facilitated to expand their horizon in the Far East, while eliminating the traditional hurdles of import duties, local legislation and logistic costs. BGF facilitates greenhouse builders to source supplies like greenhouse roof systems, insect netting and climate screen solutions for the Chinese market locally, while being ensured of the A-grade Dutch quality traditionally delivered by the BOAL Group. Flexibell will expand its offerings to greenhouse builders with high quality services supporting local pre-sales, operations and after-sales activities. By sourcing locally, greenhouse builders contribute to a sustainably sound solution offered to the Chinese market.

Frank Boers, Managing Director at BOAL Systems, is ready for this new adventure in Asia: “This cooperation allows BOAL Group to expand its production capacity to China. Our current and future customers will benefit in their expansion in the Chinese market, while being able to offer our well-known high-quality systems and supplies at competitive prices.”

“For Flexibell the joint venture is equally beneficial”, confirms Leo van der Ven, CEO of Flexibell Systems Group. Together we can offer greenhouse builders high quality greenhouse supplies and services at a competitive level in the Chinese market. It is a win-win situation for the entire market”.

“Our role as supplier to greenhouse builders will not change”, adds Robert-Jan de Goeij, CCO of the BOAL Group. “This expansion is part of our growth strategy. We see the potential of the Chinese market and this cooperation with Flexibell allows us to embark on this road while also driving our ESG (Environment, Social & Governance) goals to the next level. I feel humbled that as an organisation we will be able to help the Chinese food chain to become even more sustainable.”

Pierre Bell, Chairman of the Flexibell Systems Group is enthusiastic about the collaboration: “We have been involved in the horticultural sector in China for 17 years already. Building on this experience we can now respond even better to the demand of the Peoples Republic of China (PRC) for local production of Dutch engineered and supervised greenhouse supplies and services. It opens up the China-Netherlands greenhouse silk road. Let’s grow together!”

Jiayan Cai, Chairman of BGF sees the benefit for the PRC: “The BOAL Group and Flexibell reached a strategic cooperation based on combined strengths and local market expertise within the worldwide greenhouse industry. We are committed to deliver high quality products and services, and contribute to the success of our clients locally. BGF will support the further development of China’s horticulture in the years to come.”