Lidl Switzerland Boosts Sustainability for Bagged Salads with Terra Natura Label
Lidl Switzerland is taking significant strides in promoting sustainable agriculture by upgrading the sustainability standard of all its Swiss-produced bagged salads to the Terra Natura standard. This shift reflects Lidl’s commitment to environmentally friendly and animal welfare-conscious production practices, adhering to the stringent IP-SUISSE guidelines.
The Terra Natura label signifies that the food products come from Swiss farms that prioritize eco-friendly and humane farming practices. By implementing this change, Lidl Switzerland aims to encourage responsible production methods among its suppliers. Notably, Lidl is the first Swiss retailer to adopt this higher sustainability standard for all its Swiss bagged salads, including mixed leaf salads, gardener’s salads, arugula, and more, during the summer months when local production is available.
Consumers will benefit from this initiative as the prices for Terra Natura labeled salads remain unchanged compared to conventional options. Lidl Switzerland is covering the additional costs associated with this transition, ensuring that customers can make sustainable choices without financial barriers.
In 2023, Lidl Switzerland expanded its Terra Natura product range, offering over 80 Terra Natura products throughout the year. This move underscores Lidl’s dedication to meeting high environmental and animal welfare standards, making sustainable shopping accessible to everyone. By broadening its Terra Natura assortment and maintaining competitive pricing, Lidl Switzerland is setting a benchmark for sustainability in the retail sector.
Lidl Switzerland’s decision to elevate the sustainability standards of its bagged salads to the Terra Natura level demonstrates a strong commitment to environmental stewardship and animal welfare. This initiative not only supports sustainable farming practices but also ensures that consumers can make eco-friendly choices without incurring additional costs. Lidl’s leadership in this area is a significant step towards mainstreaming sustainability in the food retail industry.
