A big commercial rooftop greenhouse sits atop a former Sears warehouse in a semi-industrial northwestern quarter of Montreal. Early every morning, staff pick fresh vegetables, then bring them downstairs, where they get packed into heavy-duty plastic totes along with the rest of the day’s grocery orders.
Tablets loaded with custom pick-and-pack software tell them where to put what: This basket has lettuce, tomatoes, and cucumbers, plus some chicken, eggs, and milk. The next one has eggplant, cashew Parmesan, tomato sauce, fresh pasta, and vegan ground round crumble. Whatever Lufa doesn’t grow in its four greenhouses comes from local farms and producers, mostly from within 100 miles.
This is a modern foodie’s dream: a tech-forward online shop full of locally grown, pesticide-free, ethically-sourced products at reasonable price points, delivered once a week to either your doorstep or a local pickup point in your neighborhood.
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