“Regarding the vegetable seed industry, Syngenta’s commercial development in the Chinese market is relatively balanced. We have a variety of seeds promoted in China, including sweet corn, watermelon, tomatoes, peppers, cabbage, broccoli, spinach, etc. “, said Zhao Yiyun, Chinese vegetable seeds Sales and strategy manager to the Syngenta Group.
“One of the main products we are currently launching in the Chinese market is the red fruit tomato, which is the strong point of European livestock companies. However, the Chinese market traditionally he likes pink tomatoes. Peppers are also one of our very distinctive products, but now they are mainly grown in tunnels. Hardly any plants are grown in high-end smart glass greenhouses. The colors are mainly red and yellow, mostly red, and the share of red and yellow peppers on the market is around 4: 1, sometimes 5: 1, with slight fluctuations but little variation. Syngenta Group has strong reproductive advantage and global resources. We will launch the right products according to the specific needs of the Chinese market. Compared to Europe, the high-value pepper cultivation area in China is not large, but the unit value is very high. Peppers are often eaten as side dishes in China, and their color and appearance are the most important to consumers. Consumers are willing to pay high prices for their favorite health products. ”
“In our opinion, the total area of cultivation of Chinese vegetables will not increase significantly in the future, but the cultivation method will change significantly.” As seed quality, pest control methods and cultivation technology improve, the increase in yield will result in a decrease in the quantity of commercial seeds of a single vegetable variety. At the same time, the variety of vegetables will be further enriched and the proportion of high-quality, high-value horticultural crops will increase. ”
“It can be seen that China has placed the seed industry in a very important position and more hybridization companies have gradually established scientific research capabilities. in China. Compared to international firms, domestic firms are more familiar with the local market and their operations are more flexible and expensive. But the technical strength of global breeding companies is more stable. In the future, the competition between domestic and imported seeds will also become increasingly intense. Currently, multinational companies mainly cover the high-value seed market, dedicated to protected cultivation. As for the Syngenta Group, thanks to the advantages of the Sinochem Group, we have both strong global breeding resources and localized channels and networks. China is a key strategic market and we will also establish a special category specific to the Chinese market to support local development. ”
Syngenta China has also integrated its horticultural business into MAP and digital agriculture, uniting partners in the industrial chain and hoping to create an entire seed-to-table chain. At present, we have mainly selected several products with special features and high potential value to put this model into practice and work with growers, fresh fruit distributors and retailers to create an end-to-end closed loop. For example, the Yangmu purple and black tomato is a good example. This variety has a unique purple-black appearance, high anthocyanin content, and is packed with nutrients. For such products, we use a closed-loop approach and the products are sold through our designated distribution channels. We also partnered with Disney to create an IP image for the breed, a completely closed model that has little precedent in the seed industry. Creating a brand image of a retail terminal is also part of Syngenta’s cooperation with MAP. Subsequently, we will continue to introduce more innovative varieties to enrich this model, offering Chinese consumers more abundant, delicious, healthy and nutritious fruit and vegetables.
“The Chinese fruit and vegetable industry is still relatively dispersed and Syngenta China should not only be an industry leader, but also a promoter. Furthermore, we are constantly integrating the industry and better promoting the development of the industry through mergers and acquisitions.”
More information: Syngenta China
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