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Twenty years of working with data in horticulture

2021 is a special year for The company from Vlaardingen, specialized in collecting, visualizing, and analyzing crop data, celebrates its 20th anniversary this year! The entire year 2021 will therefore be dedicated to this anniversary.

Has really been working with data in horticulture for twenty years? The answer to this question is: Yes. The company was founded in 2001, partly as a result of an initiative by Wageningen University & Research (WUR). The initial goal was to make the models of the WUR available to growers via the Internet, which was a very new technique at the time. Later, the company developed further in opening up various cultivation data in order to be able to compare crops. The experience, gained in two decades, has ensured that today is specialized in collecting, visualizing, and analyzing data from growers worldwide. In doing so, they combine the latest technologies with specialist knowledge.

The switch from a comparison platform to the optimization of cultivation by means of extensive data analyses arose from a higher goa namely the need for high-quality food in a growing world population. “In the coming years, many greenhouses will be built to serve this demand for food. In practice, this means that more greenhouses will be built than growers can be trained. So there is more and more need for knowledge of cultivation. In other words; how can a grower grow as efficiently and optimally as possible in a sustainable way and how do you make this scalable, repeatable and predictable?” – Ton van Dijk, Global Head of Sales & Operations at

The plant central with plant empowerment
At, the plant is always central. The models and analyses are based on the principles of Plant Empowerment. This is an integrated approach to the sustainable cultivation of crops by supporting the balance of the plant and the greenhouse. The starting point is to stimulate and support the natural growth of plants by creating optimal growth conditions, both above ground and in the root zone. Ton: “By guiding growers with the Plant Empowerment theory and by providing visual insight into their data via our platform MyLetsGrow, they can make the step from traditional growing to Data-Driven Growing. We use technologies such as Artificial Intelligence and Machine Learning for our models and always put plant physiology at the heart of this, we call this Expert Intelligence. We combine this with Expert Knowledge, the knowledge of our specialists and that of our customers, to achieve the best possible result for the customer.”

A 40-strong diverse team
Over the past 20 years, the company has undergone considerable development in its services, but the team has also grown. Today, the team consists of almost 40 people. Ton is proud of the growth of the team and the developments they have made and are still making: “We employ many different types of people. Some with backgrounds in horticulture, but also people with knowledge of other technical branches or for example in sales and marketing. Our team is very diverse in knowledge, but also in gender and age. We combine young and university educated talents, with some very experienced colleagues. In addition, we also have a variety of male and female or cultural background. That makes us a dynamic group that is very well balanced”.

Personal growth and lots of fun also pays a lot of attention to a pleasant working atmosphere and personal development. Ton explains: “We think a healthy and pleasant company culture is very important and also encourage our people to continue to grow personally”.

“In addition, we do a lot to recruit new enthusiastic colleagues. By encouraging a good work-life balance and offering a pleasant working environment. Despite the fact that we are all working at home a lot now, we do try to maintain the connection with our colleagues. Above all, work should be fun!”.

Celebrating the anniversary
To celebrate its twentieth anniversary, has various actions planned. Ton says: “Of course we are going to celebrate this milestone throughout the year. We are going to use our LinkedIn channel to share interesting articles in which we look back at the history of and look ahead to what the future will bring us. Of course, we want to include our clients in this vision of the future. That is why we are looking at the possibilities of organizing something for our clients. Offline or online, we are leaving those options open in this uncertain time”.

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Israel announces creation of global seed company

Two Israeli seed producers, Nirit Seeds and TomaTech, have joined forces to create Israel’s largest vegetable seed company. This synergy will enable unique seed breeding research and development that will accelerate the company’s growth in the international seed markets.

Upon completion of the merger, the company will have more than 80 employees worldwide, including molecular biologists, breeders, agronomists, and others.
The company will improve its breeding activities in Israel, Spain, Mexico and Italy, as well as significantly expand its representation in the Netherlands and North America, with a particular focus on growing vegetables in high-tech greenhouses.

Nirit Seeds is one of the most successful internationally traded tomato and pepper seed producers, investing in the development of revolutionary genetic technologies. TomaTech is one of the leading tomato seed companies in Israel, developing premium varieties, including those resistant to the dangerous Tomato Brown Ruffle Virus (ToBRFV).

The production of crop seeds is one of the most advanced and high-tech sectors in Israel. According to the Seed Department of the Federation of Israel Chambers of Commerce, seed exports currently generate $200 million in annual revenue. There are about 25 large and medium-sized companies in the local industry.

For reference. According to market research, the global vegetable seed industry is valued at $8 billion a year and is growing at a CAGR of 8%.

Prepared according to

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Karachay-Cherkessia became one of the leaders in the production of greenhouse vegetables at the end of 2021


Greenhouse vegetable production in 2021 reached a record 1.4 million tonnes. According to the Ministry of Agriculture of the Russian Federation, the leaders among the regions in this segment are the Karachay-Cherkess Republic, Lipetsk, Moscow, Kaluga, Volgograd, Novosibirsk, Saratov, Chelyabinsk regions, Krasnodar and Stavropol Territories, the Republics of Bashkortostan and Tatarstan. These regions account for more than 60% of the total production in the country. The intensive development of greenhouse projects in our country helps to provide Russians with fresh vegetables all year round. Last year, the harvest in winter greenhouses updated the 2020 record – more than 1.4 million tons of products were received. Including the production of cucumbers amounted to at least 830 thousand tons, and tomatoes – 590 thousand tons. It is expected that by 2025 the volume of vegetable production in year-round greenhouses will be at least 1.6 million tons of vegetables.


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December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can’t believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry.

New greenhouses, events, even a few shows, technical novelties, and all other relevant news will pass by, offering you something other than Covid to talk about during Christmas and New Years’.


Wish your customers Happy Holidays
This special also offers an opportunity to put your company in the spotlight with a banner in this special box. This banner can be booked until December 24 on our newsletters. For more information, feel free to send an email to: 

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