For greenhouses like Mount Williams, the holiday season doesn’t begin in December—it starts in August. That’s when the cultivation of poinsettias, the signature plant of Christmas, kicks off. These vibrant red, pink, or white plants are beloved for their ability to bloom during mid-winter, making them a festive staple for homes, churches, and public spaces alike.
According to industry data, poinsettias account for nearly $150 million in annual sales in the U.S., highlighting their importance to the floriculture industry. To ensure they are in full bloom by late November, greenhouses carefully regulate light, temperature, and humidity throughout the growing process. This precision ensures that customers receive plants at their peak beauty during the holiday rush.
Boxwood Christmas Trees: A Handmade Tradition
Another holiday favorite crafted at Mount Williams is the boxwood Christmas tree. Unlike poinsettias, these decorative pieces are made from the branches of boxwood shrubs rather than grown from seedlings. The process requires careful pruning, shaping, and assembly to create festive, long-lasting centerpieces.
Workshops led by staff, such as Alice Beaudreau, bring the community together to learn about wreath-making and other holiday crafts. These events not only showcase the artistry behind the products but also foster connections between the greenhouse and its customers.
A Legacy of Community and Craftsmanship
Mount Williams Greenhouses, located in the North Berkshires, has been a family-owned business for over 75 years. Known for its high-quality plants and community-oriented workshops, it has become a seasonal hub for holiday greenery. The business remains open daily during the holiday season, except on Sundays, allowing customers ample opportunity to stock up on festive plants and decorations.
The Science Behind Holiday Plants
Growing holiday plants like poinsettias is a delicate balance of art and science. Poinsettias require 12-14 hours of uninterrupted darkness daily starting in October to trigger their colorful bracts. Additionally, maintaining a temperature between 60-70°F ensures optimal growth. These precise conditions mean that greenhouses like Mount Williams must be meticulous in their care to meet holiday demand.
Boxwood trees, on the other hand, rely more on craftsmanship than horticulture. However, preserving their freshness involves regular misting and storage in cool, humid environments.
Mount Williams Greenhouses exemplifies how preparation, tradition, and community engagement come together during the holiday season. From the meticulous cultivation of poinsettias to the artistry of boxwood Christmas trees, their operations highlight the dedication required to bring festive greenery to life. As a cornerstone of the North Berkshires, this family-owned business continues to bloom, spreading holiday cheer to all who visit.
